Last Updated: October 2025
Smiles by Nikki (“we,” “us,” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://smilesbynikki.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”).
Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.
Privacy Notice – SMS Communication Compliance
Data Collection and Use
Smiles by Nikki may collect personal information, including your name, email address, and phone number, when you provide it through our website, in-office forms, or other communication channels. If you provide your mobile number, you consent to receive SMS messages from us regarding appointment reminders, treatment updates, promotions, and other relevant notifications.
Consent and Opt-In for SMS Messaging
By providing your mobile number, you expressly consent to receive text messages from Smiles by Nikki. These messages may include appointment confirmations, follow-ups, practice updates, and promotional offers. Message frequency may vary. Standard message and data rates may apply.
You can opt in to receive SMS messages through:
• Completing an online or in-office registration form
• Checking an opt-in box on our website or patient portal
• Confirming via a double opt-in SMS verification message (if applicable)
How We Use Your Information
We use your phone number solely for the purpose of providing important updates related to your orthodontic care, appointment scheduling, and occasional promotional content.
Your phone number will not be shared, sold, or rented to third parties for marketing purposes. However, we may share your number with trusted third-party service providers who assist in delivering SMS communications on our behalf. These providers are contractually required to protect your information and comply with all applicable privacy regulations.
Opt-Out Policy
You can opt out of receiving SMS messages at any time by:
• Replying “STOP” to any text message you receive from us
• Contacting our office through our Contact Page
• Updating your communication preferences in our patient portal (if applicable)
After opting out, you will no longer receive SMS messages from Smiles by Nikki, except for responses confirming your opt-out request.
Data Security
We take the security of your personal information seriously. We implement administrative, technical, and physical security measures to protect your phone number and other data from unauthorized access, disclosure, or misuse. Our SMS communications are conducted through secure, compliant platforms that adhere to industry standards for data protection.
Data Retention and Deletion
We retain your contact information for as long as necessary to provide services to you. If you wish to have your mobile number removed from our database, please contact us through our Contact Page. We will process deletion requests in accordance with applicable privacy and healthcare regulations.
Changes to This Policy
Smiles by Nikki reserves the right to modify this Privacy Notice at any time. Updates will be posted on our website, and we encourage you to review this policy periodically.
If you have any questions about our SMS communication policy, please contact us through our Contact Page.
COLLECTION OF YOUR INFORMATION
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
Personal Data
Personally identifiable information, such as your name, email address, telephone number, and demographic information (such as age or zip code) that you voluntarily give to us when you contact our office, submit a form, or schedule an appointment online.
You are under no obligation to provide us with personal information of any kind; however, refusal to do so may prevent you from accessing certain features of the Site, such as scheduling tools or contact forms.
Derivative Data
Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and pages you viewed directly before and after accessing the Site. This data helps us improve user experience and website performance.
Mobile Device Data
If you access the Site from a mobile device, we may collect device information such as your mobile device ID, model, manufacturer, and information about your device’s location.
Third-Party Data
We may receive information about you from third parties, such as analytics providers, payment processors, or scheduling platforms that help us deliver our services efficiently.
USE OF YOUR INFORMATION
Having accurate information about you allows us to provide a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:
• Schedule and manage orthodontic appointments
• Communicate treatment updates and appointment reminders
• Improve the functionality and performance of our Site
• Respond to inquiries, requests, or feedback
• Send newsletters, practice updates, or promotions (if you opt in)
• Maintain internal records for patient management and compliance
• Fulfill and manage online appointment requests
• Assist law enforcement as required by applicable law
DISCLOSURE OF YOUR INFORMATION
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
By Law or to Protect Rights
We may disclose your information if required by law, to comply with legal processes, to respond to government requests, or to protect the rights, property, and safety of our patients or others.
Third-Party Service Providers
We may share your information with third-party vendors that perform services for us or on our behalf, including hosting, data management, analytics, SMS communication, or appointment scheduling platforms. These third parties are required to keep your information secure and use it only for authorized purposes.
Marketing Communications
We do not sell, rent, or trade your personal information for marketing purposes. You may receive occasional marketing communications directly from us only if you have opted in to do so.
Online Postings
If you submit testimonials or reviews through the Site, your comments may be publicly visible. Please avoid sharing sensitive or personal medical information in public submissions.
TRACKING TECHNOLOGIES
Cookies and Web Beacons
We may use cookies, tracking pixels, and similar technologies to customize the Site, measure traffic, and improve your experience. Cookies do not collect personal information unless you voluntarily provide it.
Most browsers are set to accept cookies by default. You can remove or reject cookies, but doing so may affect the availability or functionality of certain Site features.
Website Analytics
We may use Google Analytics or similar tools to understand how visitors use our Site. These tools may collect data such as your IP address, browser, and time spent on pages. This data is anonymized and used solely for improving the Site.
You can learn how Google Analytics collects and processes data at https://policies.google.com/privacy.
THIRD-PARTY WEBSITES
Our Site may contain links to third-party websites that are not affiliated with us. Once you leave our Site, any information you provide to those third parties is not covered by this Privacy Policy.
We are not responsible for the privacy or security practices of other websites and encourage you to review the privacy statements of any linked site before interacting or sharing information.
SECURITY OF YOUR INFORMATION
We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, please be aware that no online system is completely secure, and we cannot guarantee protection from unauthorized access or misuse.
If a data breach occurs that may compromise your personal information, we will notify you in accordance with applicable laws.
DATA RETENTION
We retain your information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. When your information is no longer needed, it will be securely deleted or anonymized.
OPTIONS REGARDING YOUR INFORMATION
If you no longer wish to receive correspondence, emails, or SMS communications from us, you may opt out by contacting us through our Contact Page.
If you wish to review, correct, or delete your personal data, please contact our office and we will respond in accordance with applicable privacy laws.
CHILDREN’S PRIVACY
Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from them. If you believe your child has provided information to us, please contact us immediately so we can delete it.
CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this Privacy Policy at any time. Any updates will be posted on this page with a new “Last Updated” date. You are encouraged to periodically review this page to stay informed of updates.
Your continued use of the Site after any changes means you have accepted those changes.
CONTACT US
If you have questions or comments about this Privacy Policy or your data, please contact us at:
📞 706-738-8898
🌐 Contact Page